Bactéria E-Sports is an amateur League of Legends team based in São Paulo, Brazil. The team was founded by four friends in 2020, during the pandemic, with the goal of strengthening bonds and overcoming challenges through the interaction and cooperation of online gaming and community championships. As the team grew the need for a brand redesign followed.
The main objective was to develop a modern and organized visual identity while preserving the original brand's impactful imagery and staying true to the team's fundamental values. These values celebrate authenticity, courage and friendship as the essential pathways to victory.
To enhance the team's positioning among both existing and prospective fans, players, and organizations, the redesign introduced a new emblem, additional brandmarks, a fresh palette of colors and patterns, and a revamped tone of voice.
The "bacteria" icon serves as the hallmark of the brand, prominently featured across a range of applications including brand merchandising, peripheral devices, clothing and apparel, stationery, and general communications.
The project marks a significant milestone in the team's evolution, it reflects its commitment to growth and reinforces trust with its fans and partners.
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Design Direction
Lorenzo Canato
Design Development
Lorenzo Canato
Motion Design
Lorenzo Canato
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